A Guide to Hiring an SEO Provider

If your business has any online components (such as a website), then SEO is crucial to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website(s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a crucial investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intention of “buying some SEO”. Hiring an SEO provider should be viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google’s ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it’s almost as good as nowhere. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The ‘big’ keywords are not everything. It is better to be on the first page for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword ‘accountant’ (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword ‘chartered accountant Preston’. A good SEO provider should research the keywords that your business could realistically rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find themselves achieving better search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimisation is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments.(Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They cannot guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider’s job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

Strategic Internet Marketing Services Advertising Company For Online Business

Internet Marketing advertising with many names like e marketing, Internet advertising, online marketing are the marketing of services over the Internet. From Internet we can get many benefits in marketing because first of all it is easy, low cost and affordable to distribute all information to global audience.

Internet Marketing Services are related with many fields on the Internet, including development, web promotion, sales and designing. It has some kind of methods, which we use and provide services to our clients so that your websites can get more traffic and your sales can be increase.

  • Affiliate marketing
  • Behavioral marketing
  • Cause marketing
  • Contextual advertising
  • Customer relationship management marketing
  • Digital marketing
  • Display advertising
  • Email marketing
  • Interactive advertising
  • Internet news releases
  • Newsletter marketing
  • Online market research
  • Search engine marketing (SEM)
    • Pay per click (PPC)
    • Search engine optimization (SEO)
  • Social media marketing
    • Blog marketing
    • Multivariate optimization
    • Viral marketing
  • Software based advertising

SEO Web Design is completely Internet Marketing Company it provides very useful Internet marketing advertising consultancy services to all large business and small businesses clients to improve search engine rankings in very high competitive online marketing business.

For web site promotion it is very important to do research in all important areas, which we will use to increase traffic by e-marketing. In current time e-business is growing and many more companies are starting online business word-wide. But a lot of companies are facing problem of low traffic. We provide best solutions for them and helping by using most innovative and efficient techniques. So that e-business can grow and website can be reachable and visitors can visit on website for taking any product or services.

As such e-traffic has been defined in the definition: “Strategies and techniques applied on the Internet to support the organization’s overall online marketing objectives. Goals may include driving targeted traffic to a website and features on the website to create a desired call to action. Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and other interactive features.”

Web promotion process we make plan to spend time and money for higher returns so that clients can get better. All people invest money in business for higher returns then it is sure that by search engine optimization seo we can not achieve our goal. For achieving desired goal most of important steps must be use for promoting a website. Like ppc it is called contextual advertising, email advertising, blog submissions, article submissions etc. Website needs generating traffic by using advertising methods. We assure you for our best services, for business development.

In online business main aim to get increase traffic on website so that company can sell more product and provide more services to visitors so that company can earn more revenue and get more profit. But for increase traffic need better strategy that works for online website and by follow search engine strategy website can get more visitors.

WordPress – Customizing the Design and Creating Content

Here is some important points about wordpress design and content,

  • Template Driven Design:  WordPress uses templates to generate the pages dynamically. You can control the presentation of content by editing the templates using the Template Editor tool and the Template Tags.
  • Template and File Editor:  Every installation of WordPress comes with a file editor you can use to edit your templates and other WordPress related files, right in your browser without having to worry about downloading and uploading the files in order to edit them.
  • Template Tags:  Template tags make it easier to design the content and information displayed on your weblog. You don’t need to be a PHP whiz to design your weblog.
  • Themes:  You can skin your weblog using readily available themes, or styles. You can also create and share your own themes.
  • Plugins: Plugins extend the core functionality of your weblog. A large number of user-developed plugins are already available and can be used to do virtually anything you want to, with your blog.

Creating Content

  • Password protection: So you want to share something with some people, but not everyone? Easy, protect the article in question with a password.
  • Post Slug:  If you are using clean PermaLinks on your website, you can define the link to an individual post by using a post-slug.
  • Post to the future:  You can write a post today and have it appear on the weblog at a future date, automatically.
  • Multi paged posts:  If your post is too long, cut it up into pages, so your readers don’t have to scroll to the end of the world.
  • File/picture uploading:  You can upload pictures or files, and link to them or display them in your articles. You have the option of creating thumbnails of pictures when you upload them.
  • Categories:  Organize your posts into categories, and sub-categories, and sub-sub categories…
  • Emoticons:  WordPress is smart enough to convert character smileys, like “:)” into the graphical image counterparts.
  • Save Drafts:  Save your unfinished articles, improve them later, publish when you’re done.
  • Previewing Posts:  Before you press the “Publish” button, you can look at the preview for the article you just wrote to check if everything is the way you want it. In fact, you can do that at any time, since the preview is “live”.
  • Desktop Tools:  You don’t have to use a browser to update your weblog, you can use any desktop blogging tool that supports the MetaWeblog or Blogger API.
  • Blog by email:  You can send your posts as an email and have them appear on the weblog.
  • Bookmarklets:  Add the “Press It!” bookmarklet provided by WordPress to your browser and you have a shortcut to create an article with a link to the page currently displayed on your browser!
  • Sidebar:  If you don’t like a bookmarklet, use our friendly browser sidebar, which can be used in a similar fashion.
  • Formatting:  Think of WordPress as something that makes your words smoother, and your pages more appealing. WordPress ships with text-formatting plugins that clean up your content and add typographic goodness to your articles.

Blogging Has Taken Over The World

In today’s generation- Blogging is one of the most flourishing achievers in the fields of success.

Blogging is all about socializing with a larger mass and getting recognized for the ideas you hold or the opinions you put forward regarding whichever topic suits you the best.

There are still a few patches of the generation who do not have a clear idea about how this blogging is so helpful and beneficial as it has been explained to be.

Here are a few listings of how blogging has proved to be of utmost use for beginners and pros, alike.

1. A more accomplished writer in the cards

Writing everyday and writing a lot is what makes a writer become a successful one. Practice makes a man perfect, and what better way than blogging to get started with it. Writing blogs days after days not only get you the hang of writing but it mentors you as well. You learn every day. Anyway that’s what a blogger is supposed to do – write pages after pages and publish them on a blog for the world to read. The more you get your brain wrecking and your hands writing, the more you have a chance of becoming a better and more sorted writer.

2. Getting the recognition

It is through these blogs that if your write-up is good enough, you get noticed. Any individual who is aiming to become a professional author or go into any field that involves the art of writing, you would always need some writing proof to begin with, and what better result than a blogging site with your written products to prove your worth. If you’re active and serious then blogging can open new doors for your future and you can get recognized by important and the big sources who would understand your talent and be the godparent to your dreamt future in the world of writing.

3. Tie the knots and establish the network

Ardent readers will understand the value of a good blogger and contact them. Building a network is one of the key moves when it comes to blogging. Regular readers would read crisp and smart blogs and comment on the particular site and send personal messages to the blogger to seek your help for them for the same or maybe help you in any way to rise up a notch. The bigger the network, the higher are your chances of making your place in the desired industry. A blog is a tremendous platform to build that network and get your own train started.

Blogging has become an extremely dependable career choice for today’s quick paced generation. As far as one can see it has definitely garnered a lot of attention and proved to be fruitful as well.

So all you creative writers out there, what are you contemplating so much for?

Doesn’t this look like the best opportunity to wake up that hidden writer in you?

To take the first obvious and assured steps to success?

Then go make a blog today or start contributing to a site as an active blogger and see for yourself how far it helps you.

5 Essential Tips for a Successful SEO Strategy for Your Business

Large cities are fast paced and busy. Sometimes your can spend hours stranded in traffic while travelling very short distances during peak hours. This makes visiting clients very time-consuming for sales reps on the road.

In a world where time is money, more and more business owners are turning to the internet to generate new customers and grow their company revenue. But achieving success online is not as easy as it once was.

With more and more companies jumping online the competition is getting fierce. Regardless, SEO still provides one of the best returns for marketing investment. With more and more people using Google to conduct research before making a purchase, it is essential that your business can be found on Google.

However, if you are like most business owners I talk with you don’t have the time to market your own business online. After all staying up to date with the latest search engine guidelines and rules is a fulltime job.

It makes sense that most business owners would rather pay an SEO agency, company or individual to complete this work for them. If this is you then make sure you follow these 5 essential tips to achieve a successful SEO strategy for your business.

Tip #1 – Choose a Local Provider: The internet and advancements in communication technology now allows us to connect with someone on the other side of the world in realtime. With this technology you may be tempted to find anyone in the world to provide your SEO services.

However, the internet has also allowed many doors to open up for scam and fraud artists. For this reason it is always best to be able to meet your future SEO provider in person.

By finding a local SEO expert, agency or SEO company to carry out your search engine optimisation campaign, you have the flexibility of being able to catch up with them in person. You can get a lot out of meeting someone in the flesh as opposed to only meeting them via email, texts or even a phone call. Also when dealing with large amounts of money over the internet I am always cautious until I have a good understanding of who I am doing business with.

Create a strong relationship between you and your SEO provider by meeting in person, to ensure a strong result from your campaign.

Tip #2 – No Overseas Outsourcing: Once you have found a local SEO provider ask them if they outsource any of their SEO work overseas. If they do then you might as well work with someone overseas directly. But of course this is going against the first tip!

By outsourcing SEO work overseas, SEO companies can often charge higher amounts in-line with local prices and then get the work done overseas for a fraction of the cost. Meanwhile an overseas SEO provider may have poor English and not fully understand the location they are creating content for. Also they may use automation techniques for their copy writing and link building strategies which can lead to Google penalties. Unfortunately this is a common practice for SEO providers from third world countries.

When your SEO campaign is completed overseas you often receive a very poor standard of work. This can portray an unprofessional image for your business and can even lead to your website getting penalised. So avoid this at all costs.

Tip #3 – Get a Customised SEO Strategy: Achieving a successful SEO strategy requires complex analysis and planning. There are no one-size-fits-all approaches when it comes to SEO. And for that reason you should not choose an SEO package off the shelf and expect to achieve awesome results.

A successful SEO strategy must take all of this into account and needs to be tailored to the individual business to meet their exact needs.

Tip #4 – Get Progress Reports: Another vital tip is to ensure that your local SEO provider provides progress reports.

Most common is to have a monthly report showing what work was done and how your website rank is tracking. If you are not getting this data then your SEO agency could be doing nothing while taking your money.

Make sure you review this report each time you get it and ensure progress is being made on your business goals.

Tip #5 – Play Safe: At the end of the day choosing who to partner with to provide your SEO services is not an easy task.

Even the most successful SEO strategies take time to blossom into a positive outcome. This is how scam artists get away with ripping people off in the online marketing world. They convey hope to their clients that the benefits will be coming, meanwhile they are simply pocketing your monthly investment each month.

Choose Wisely

No-one said choosing an SEO provider would be easy. However, by following these 5 essential tips you will have a much better chance at success.

Do your research and take your time in your decision for choosing who to partner with for your SEO strategy. And also be aware that SEO does take time. But when all the quality work starts to gain momentum your SEO strategy will cause your business to steamroll ahead. Best of luck.

Business Benefits of Custom Software Development

All businesses and organisations will typically need some form of software during their lifecycle. The types of software utilised by most companies range from applications that will enable better management of key organisational functions – Human Resources, Finances and Accounts, inventory and stock and even running projects, to more specific items of software that have a key purpose such as Content Management Software for use on company websites. Although these software applications can be purchased “off the shelf”, there are many business benefits that can be associated with choosing custom software development.

Custom Software Development is created for you

Developing custom software is a bespoke, made to measure process, which means that any applications and software programmes created as a result of the process will be entirely made for your company and its individual needs and requirements. Basically, a piece of custom made software is flexible and has the potential to fulfil your specifications meaning that it is easy to use and can be deployed throughout your entire organisation. Instead of having to make do with a ready made software programme or application, with customised software you can be sure that what you will receive will be entirely fit for purpose. There are also significant financial benefits that can be associated with custom made software despite it costing a little more to purchase than off the shelf packages. Software applications that have been made for you don’t require any licence fees, so you can distribute them across your entire organisation without needing to pay extra.

Custom Software Developers will work with your Company

When creating software designed for your company, custom software developers will design and code it to integrate properly within your organisation. The software won’t just help you achieve what you need it to achieve, it will be rich in features and tools that will make it usable by the people who will be operating it. With a piece of custom software all the requirements of your company will be considered, and developers will meet these both in the way that they develop the software and the after care that they provide properly. Although some training and support is available with off the shelf software to a certain extent, with custom made software your developers will continue to work with and support your company whether that’s through training staff members in the use of the software or providing maintenance and technical help to remedy any errors that might occur in the software.

Customised Software is Safe and Secure

The ready made software packages available to businesses and organisations today are certainly a lot more secure than the ones that have been developed in previous years, however they don’t compare to the security levels of customised software. Because customised software has been created for your company it will only be usable by individuals in your company. When you purchase custom software you will be given administrator rights to the software ensuring that you can change and alter user profiles and passwords to be in accordance with your own internal data protection policies. Customised software used on the web is also a lot harder to hack than standard, off the shelf software, and you can be sure that a reputable custom software developer will work hard to keep your application or programme and the data it contains as safe and secure as possible.

Customised Software is Adaptable

Ready made software is designed to be adaptable and flexible, meeting your company’s needs and requirements both now and in the future. Even if you need a few different software programmes to accomplish organisational tasks, a custom developer will be able to integrate the different processes that you need into a single, usable application. Custom software is also much more likely to be cross-platform suitable, so you can be sure that when your company goes mobile you have the software that will support it.

Choosing the Right Software Development Firm

Choosing the right software development company or Offshore Software Development could be a real difficult task. With loads of software development companies, it becomes quite difficult and confusing to right company for handling your project. However, there are several things that you have to consider before choosing the right software developers or Java developers.

Before hiring any of the software development company Developers for Custom Application Development or Custom Software Development, it is very important for you to find out the actual requirements and then you have to do research about those requirements from the from the viewpoint of the main user or end user. It will be very useful for you to design a basic architecture or workflow since it enables you to approach the renowned and experienced software development companies with the particular set of needs. Some of the important things are mentioned below which you have to be checked with almost all the software company.

Listed below are a few numbers of things that must be checked with almost every Java developers or software development services provider.

Basic knowledge: Things that are associated to the technology have to be perfect and clear for a company in order to be successful in the software sector. Therefore, you have to make sure to evaluate each company’s technical expertise and technological. The software experts working for the software firm should have the capability of choosing the ideal technology so as to develop appropriate software programs or applications.

Respect for deadlines: Time is one of the most important factors that you have to consider. Timely delivery is very important for you to launch the products and services of your company well in correct time and before your competitors. Therefore, make sure that the project which you have given to a software firm is capable enough of completing your company project within given time or not.

Market reputation: Reputation of the company in the software market would help you to know the quality of the products and services provided by it. Better the quality of service, higher the reputation of the company. Of course, you don’t want your company name to be tagged with some poor quality applications or software.

Various Software Services: Make sure that the company you select provides various services such as Outsource Software Development, Offshore Product development, ASP Net Programmers, J2EE Application Development, ASP Net Application Development and various other services in order to meet your requirements.

Appropriate Software Support: It is not just important that the company is providing quality software programs or completing your project on time and delivering it to you, it is very important to provide proper software support as well. Once the software firm is done with your company project, it becomes their responsibility to provide consumer with proper software support system. It is very important for the perfect implementation of the software programs. At the same time, do make sure that you understand the processes in case you are a first timer. Your partner should be able to help you, if he has the right experience.

Previous experiences: Ensure that you ask about every company about their previous customers and also make sure to show them some of the samples of the software development projects that they have done for their customers. This would help you to know about their weakness and capabilities.

The Benefits of Contact Management Software for Sales Professionals

If you are one of the many people who have chosen sales as your career, you’re in luck! That’s because there are many new advances that make selling easier, such as contact management software. Below, we’ll look at some of the benefits of implementing contact management software into your everyday selling techniques.

1:   Contact Management Software is Easy to Use!

Many sales men and women have a concern that contact management software will be complicated; thus, they never consider implementing a contact management software program. What a mistake! Because of newer innovations and technologies, contact management software has become easier than ever to use. Such is definitely the case with Prophet, one of the leading contact management software programs. In fact, Prophet works with your existing MS Outlook software, which makes it even more user-friendly than other contact management software on the market.

2:   Provides Selling Consistency!

One of the toughest parts of selling is making sure that everyone on your sales team operates in a consistent manner. A contact management software program will assist you in ensuring that you and your colleagues are all on the same page when it comes to selling techniques. That way, clients will know that whenever they work with your firm, they will get an exceptional experience (thanks to the contact management software and your expertise and drive!)

3:   Helps Keep Staff on Track

Sometimes, even the best employee is tempted to waste time during the day. However, with a contact management software program in place, he or she will have less opportunity to fritter away the hours. That’s because contact management software reminds sales staff of their duties and responsibilities. Thus, if they forget (or neglect) to complete any assignments, the contact management software will remind them that projects or follow-through items are due (or even overdue.) Additionally, sales managers can program the contact management software to alert them when a sales worker gets behind in his or her responsibilities; as a result, fewer balls will be dropped.

4:   Means Quick, Current Reports.

Does it seem like every time you’re asked to put together a sales tracking report, it’s a huge effort to gather all the data and put it into a useable format? By using a contact management software program, all those worries will end. That’s because all your data will be located in the contact management software; hence, with a few clicks of your mouse, you can use your contact management software to print out professional reports, graphs, and charts. Imagine the amazement of your supervisors when you hand them an up-to-date trend analysis the same day they asked you for it! Again, this is just one of the many benefits that contact management software provides.

5:   Equates to Standardize Selling.

There’s no need to reinvent the wheel, although salespeople keep doing so. Why waste time, though? Instead, invest in a contact management software program and you’ll have an instant system for contacting prospects, setting up meetings, and following-through on assignments and promises. A contact management software program can help standardize every aspect of your selling, from implementation to execution. Thus, no sales person will ever be wondering what to do next; the contact management software will prompt him or her.

6:   Is Good for Recruiting and Retention

If you plan on hiring new people any time soon, make sure to let all your interviewees know about your contact management software system. That way, they’ll realize that your organization values success. Additionally, you’ll be letting them know that you want them to be able to get up and running as soon as possible by offering them a contact management software system. If they are commission-based, a contact management software program could ensure that they start earning extra income practically from day one! (And for your current employees, a contact management software program will work just as well!)

7:   Is a Fast Way to Highlight Your Best Salespeople.

Sure, you want to honor your top salespeople, but how easy is it to find the data? Sometimes, it’s almost too tough to figure out which of your staff sold the most during the week due to reports that aren’t quite up-to-date. By utilizing your contact management software program, you can quickly figure out which salesperson is performing above the rest; consequently, you can award him or her. This boosts employee morale and promotes a healthy degree of competition among sales staff. In fact, with the help of your contact management software, you can even figure out which salesperson contacted the most prospects during the week, turned the most prospective customers into buyers, or “upsold” the most services or products.

8:   Is an Excellent Way to Boost Profits

Last but certainly not least in our series of contact management software benefits is the fact that a good contact management software program (such as Prophet) will end up boosting your profits. How? First, your contact management software program will reduce the time that was previously spent in inefficient ways. Secondly, your contact management software program will encourage sales staff to follow through on any promises they make; the contact management software program will also make them accountable for keeping up with their sales quotas and assignments. And finally, your contact management software will enable you to operate at a more professional level, giving everyone on your team a sense of pride in being part of a 21st century organization.

What Is A Niche Market? 7 Things To Consider

Someone asked me a couple of days ago “what is a niche market?” and I thought to share that info here today. The answer is that it’s a small segment of the marketplace where the features of a product are specifically aimed at serving a certain group of individuals within the market nook or niche. This would also include a competitive price range and competitive quality also.

It is a small specific part of the marketplace that is focused on, and is highly specialized to meet the needs of customers and to stand above the competition within that niche. An example would be the auto industry, with the niche being brake repair, or tune ups, tires, etc.

Companies create niche products for their customers, no matter how large the company is, as the nature of a growing business is to fill the needs of their customers and stay competitive and thrive within their industry.

The online dictionary definition of a niche is:

1. An ornamental recess in a wall or the like, usually semi circular in plan and arched, as for a statue or other decorative object.

2. A place or situation suitable for a person or thing: to find one’s niche in the business world.

3. A distinct segment of a market.

Build a Niche Website

Your online business should not feel like a job but be fun and exciting to you, stimulating and motivating like a hobby. Is there something specific that you’re really interested in and enjoy working with, can talk and write about?

Most likely you will be writing a lot of article content on the subject as you build a niche website. So the more that you enjoy working within your niche the more energetic and productive you’ll be and this will really show as time goes on.

Another thing is that continued learning within your chosen nook will make you an authority in your niche and make for more great writing content to share with your viewers.

So what niche market or nook interests you the most or gets you excited enough that you want to share it with the world?

Here’s 7 important things to consider while choosing a niche for your website, or any business venture.

1. You will be thinking, talking and writing a lot about the chosen subject, to feed the minds of your viewers with the answers or solutions to their inquiries. In order to prosper and grow your business there really needs to be a drive to share the subject and information with those like-minded visitors.

2. You will be constantly communicating with many Real people, answering their questions and explaining things to them concerning the subject and content on your website. As you write your articles and comment responses you’ll want to make sure that proper grammar is used throughout your site content. Misspelled words and broken sentences do not read well and will send your visitors to another site where they don’t have to be distracted with poor grammar.

3. You will be choosing products to promote within your chosen nook because niche products sell online and your viewers will need to be informed about each one of them and how they can help your viewer. If the products that you choose to promote are not relevant to what your viewers are interested in they simply won’t purchase the product.

If you however, with your product info and how it can benefit the viewer, explain to them how it can help their situation or make things easier for them, you will prosper along with the viewer via increased sales.

4. You will be helping many others within your nook with their questions and concerns. So then, you being an expert in your niche need to be enthusiastic and enjoy each opportunity to enlighten others on which way to go, etc. You can even show them how to solve their online difficulties using screen shots and tutorials within the niche.

5. You will most likely branch out to another niche(s) in the future and perfection is not a requirement. However in order to draw viewers to the site to see what you have to offer, your online store or service will prosper and rank with the search engines much better when quality is applied in every aspect of your business.

6. Any niche website that you create can become a full-time income earner for you. This is so awesome, you only need one website properly started from your thoughts and created according to step by step instructions to become your 24/7 online business that even operates while you’re sleeping or on vacation.

7. If you’re not now, you will become an expert and an authority in your field. To the extent that you can share your niche information with others and obtain more knowledge to pass on in order to help them grow, you and the site will also grow and attract more searchers.

Remember each and every time that you sit down to write a post that your audience is not Google, Bing, Yahoo or some search engine, but Real People, just like you and your brothers and sisters, mom and dad too. Yup, and they can find their answers on another site but they want to see if you can help them first. So welcome them and give them your best each day and watch your business grow accordingly in your niche market.

Business Promotion Through Social Bookmarking Sites

What is Social Bookmarking?

Social bookmarking is a method for Internet users to store, organize, search and manage bookmarks. It is popular among people with affiliate marketing programs as it drives traffic & back links to the website.

Social bookmarking sites allow you to do 2 main things:

· Manage the bookmarks on-line, where they can be accessed from any computer.
· Conduct searches for information based on other people’s findings rather than search engine’s.

Why to use social bookmarking?

Social bookmarking is getting very popular with the Internet Marketers. In addition, of creating brand awareness and increasing profit, social bookmarking have other benefits as well like –

· It can be accessed from anywhere & everywhere
· It makes it easier to search data as it is organized and categorized by the user
· It allows user to search data, which are not necessarily indexed by search engines
· Search is made easier as it facilitates ability to tag web page / site
· As user voting plays an important role in getting a high vote, chances of appearing in search results are increased
· Social bookmarking sites get the natural links i.e. if people like your story, chances are they will publish it in their forums, blogs etc. with your website URL. Hence, your website will get the natural links.

Importance of social bookmarking from SEO point of view

From an Internet marketing perspective, this is useful because it drives traffic to a web site in two ways:

· Direct click-through from the social bookmarking web sites.
· Through the search engines, as links from social bookmarking sites will help raise your search engine rankings.

Popular Social Bookmarking Sites

· Delicious

Delicious is a social bookmarking site’ which was acquired by Yahoo! in 2005. Delicious has more than 3 million users and 100 million tagged items. It allows user to tag his stuff as well as find other people’s stuff. User is also provided with an option to either set his bookmarks to private or public. Public bookmarks are visible to everyone whereas private bookmarks are visible to people who are in your network. Delicious is a free site and can be used by anyone who has an access to the Internet

Reasons behind Delicious’s popularity

. Make it easy to share resources with peers, friends & others.
. Allow you to quickly bookmark the pages.
. It gets simpler to submit your links to a web site, blog, Facebook, etc.
. Helps to keep your content focused on your primary topic, which helps you to effectively brand yourself.
. Discover more cool links like you already have.

· StumbleUpon

StumbleUpon is the Internet’s only web discovery service that allows people to discover great websites recommended by others with similar interests. It was founded in 2001, based in San Francisco and backed by the same investors as Google and Facebook. More than 20,000 advertisers are using StumbleUpon to promote products and services. It has more than 7.4 million users and receives 425 million recommendations per month.

Reasons behind StumbleUpon’s popularity

. It rewards the best article.
. It does not ban the best sites.
. It has more positive pages.
. It allows more diversity of interests.
. It is easy to use and has better quality of comments.

· Reddit

Reddit is a social bookmarking and news site. It was founded in 2005 and is based in Boston, Massachusetts. It allows users to submit articles, vote on them, as well as get engage in discussions. From SEO point of view, Reddit can prove to be an essential site as the article / websites voted up to the front page usually receive a great deal of traffic and can easily see over 10,000 visitors within the span of a day.

Reasons behind Reddit’s popularity

. It offers more transparent results.
. It allows popular stories to stay at the top of the front page for a longer period of time.
. Reddit’s new restricted feature allows anyone to view the content, but only invited members can submit, comment, or vote.
. It has greater homepage personalization

How to increase number of repeated visitors

Here, are tips to increase traffic and number of repeated visitors to your site.

· Set your goals – It is mandatory to keep in mind your main focus. Know the right section to post the article offering educative content. Also make sure that the title you choose is captivating and exciting, so that the visitors are compelled to visit your site. The article should be meaningful and precise.

· Offer high-value content – Ensure that the content you stumble is of high-value for the users to spend time on your website. Avoid spamming in groups or forums because it may bring huge traffic in the initial stage but after sometime, it would simply fade out.

· Promote your brand effectively – It is essential to make it look informative as well as appealing.

· Bloggers have been at it an average of three years and are collectively creating close to one million posts every day

· Update the site frequently – We generally visit sites that offer a wide range of information on daily basis. Hence, one should always update the content to build users interest in the business. We generally visit sites that offer a wide range of information on daily basis. Hence, one should always update the content to build users interest in the business.

· Build relationship – Send some good stumbles to your friends. Reply to the stumblers who rate your content positively through discussion groups, help forums and inbox.

· Ask for Feedback – Make it a habit to ask for the feedback from your readers. Take comments and suggestion seriously and always strive to improve the quality of your content.