Important Tips On URL Optimization

URL or uniform resource locator is the address of a web page and is often found on the browser’s address bar. It’s considered as the fingerprint of a website on the internet. It’s a feature that makes every website unique; one URL can’t be used for two websites. It also holds necessary data about the website; it provides information about the content of the page, its purpose, and its target.

The data gathered from these URLs are what search engines use to identify which websites to show when users search using specific keywords and the level of the ranking of the page in the search results. To further improve your site’s URL here are a few tips you could try:

Important Tips On URL Optimization

  1. Use Literal URLs

If people can’t read your URLs, neither can search engines. Your site’s URLs should contain letters and dashes. Avoid using URLs that contain a mix an of characters, numbers, and letters.

  1. Hyphens And Underscores

It’s better to use hyphens than using underscores as a substitute for space when creating your site’s URL. Some search engines can not read underscores, which can lower your site’s rank. Contact your local SEO specialists from Result Driven SEO for more advice on which is better between hyphens and underscores based on your search engine.

  1. Add Mobile URLs

Most users search through mobile phones and mobile searching apps. Adding a mobile URL to your site can help load your page faster and respond quicker. Mobile-friendly sites often rank higher when searching for mobile searching apps.

  1. Include The Keywords

Using the targeted keywords from your site as a part of your URL can result in a higher rank in search results. It’s easier to do on your information page or blog posts than on your home page. It’s tricky to write medical words as keywords, especially for medical-related websites. You can consult a reliable cosmetic surgery SEO from Online Marketing for Doctors to help you choose the best keyword and URL for your website or page.

  1. Avoid Capital Letters

URLs are case sensitive; it’s a feature that differentiates a URL written with “keywords” in it than a URL with “KeyWords.” Sometimes, URLs with capital letters are hard to remember, especially when the capitalization of words is wrong.

  1. Add A Favicon

The little icon located on the left side next to your URL in a browser is called a favicon. Adding a favicon to your website has a few perks. Some favicons are included in the search results; it also helps your site to stand out from a list of browser bookmarks, which makes your site recognizable and trustworthy.

  1. Redirect

Changing your URL means removing a page the search engine has arranged including the sites that linked back to it. When you need to change your URL, add a 301 redirect from your old URL to your new URL to notify the search engine of the changes. Your URL serves as your website’s location and fingerprint, changing it brings the content to the new URL, while the old one remains empty.


A website’s URL no matter how short or long matters. It helps the page to stand out and rank higher in search results. Paying attention to how it’s constructed can help boost a site’s ranking.

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