In this age of fast & furious, people don’t have time for the website to load at a snail’s pace. Agree or not, if your business homepage takes more than five seconds to load, the odds are high that they will move to your market competitors. Even from the SEO point of view, top search engines such as Google give higher priority in terms of rankings to website that loads fast. So, if your site takes ages to load, then over a period of time you’ll witness a significant decline in the organic traffic, user satisfaction, and most importantly the conversation rates.
What affects the loading speed of the website?
There is a myriad of aspects that has a vast impact on the loading time of the website, but the website size is one factor that just cannot be overlooked. A good web designer maintains a fine balance between visual aesthetics of the site and loading speed with the use of special HTML code.
Here, in this post, we put forth the best practices to improve the loading speed of your business website-
Image optimisation is a process by which the scaling of the images is being done to improve the loading speed of the site. A website loaded with heavy images take far more time to load at the user-end. So, best practice is hiring a trustworthy SEO Essex company and then will implement changes to lower the size of the images. Apart from scaling, compressing the images is a prevalent method followed by SEO experts worldwide to dynamically cut down the size of images. Today, there are several free and paid tools for image compression.
Another advanced means to significantly improve the loading speed of the website is the allow browsing caching. By enabling this, your website data will be temporarily stored on the gadget of the end user-be it the smartphone or desktop. So, every time they want to visit your website, then the site will load in just about no time as it already present on their machine. In a nutshell, the browser caching practice is an effective strategy to lower the loading speed and to improve the user experiences.
Reduce the redirects
Yes, interlinking is a good SEO practice, but overdoing this can contribute to your site’s high loading speed. In simple words can hamper the trust of your customers towards your business. In the quest to slash down bounce rates and to increase the site loading speed, it is mandatory to stay clear of unnecessary redirects.
Page loading speed is one aspect when lower our site speed, but if you want to achieve higher rankings on Google then you are required to hire reliable SEO Essex experts.