Most marketers find striking a balance between SEO and CRO strategies a daunting affair. Marketing experts at SEO consultant Sydney often find their clients struggling to manage search engine optimization and conversation rate optimization all at once. Given how effective both the strategies are individual, putting them together can help to rank a website faster and generate more conversions.
Sydney SEO experts and consultants often vouch on mixing SEO and CRO as they work great together. In today’s competitive market, not only your website should be searchable, but it should address user’s concerns as well. Unless your website doesn’t offer value to your visitors, the conversion rate will not go high. By utilizing SEO and CRO as a multistep approach, not only your website will rank higher, but its conversion rate will also increase.
Most often, it is hard to focus on traffic generation and conversion tactics while simultaneously focusing on SEO. But since user experience has become one of the key factors in search engine ranking, SEO, and CRO, more and more marketers find combining the two as an essential multistep process.
Contrary to what most businesses think, neither SEO efforts will affect your website conversion rate nor will CRO strategies affect your website visibility.
Usually, one might think of devising different website pages as per various stages of the conversion funnel, while others may focus on designing SEO-friendly pages. The conflict in focus always comes in the way of creating compelling content that not only converts visitors into buyers but also ranks the website at the top.
The best way to counter this conflict is to keep in mind the Panda, Penguin, and Hummingbird algorithm update. These changes focus on improving user experience by understanding the needs of the searchers and delivering them the content which would add value to them. Search Engines like Google and Yahoo are more focused on providing their users accurate and reliable search results. They crawl the entire search platform and scan all the websites that match with the user’s search term and then provides them the sites that may solve the user’s purpose.
Since Google algorithm works by predicting and addressing searcher’s online behavior, marketers can combine SEO and CRO strategies and run a winning campaign.
Why SEO and CRO complement each other so well
There is a massive difference between optimizing content for Search Engine and optimizing content for conversion. Although the former will offer you more website visits and the later will help you convert those leads, both complement each other and provide better reach.
Only having a good SEO strategy is not enough; there needs to be an efficient and robust conversion plan in place. While SEO will give you more website traffic, CRO strategies will help you convert these leads into sales.