So, you are a business with the hopes of making it big, right? Well, before you begin your ascent to the top, you need to really work on every facet of your business’s image, and this is certainly the case when it comes to your social media strategy.
After all, social media is the hot thing right now that has everyone communicating, in an instant, about things they like & don’t like, as well as what’s ‘in’ or ‘out’. If you want your business to be a success, you most definitely want to be ‘in’.
But how do you make sure that your business is doing a good job? How do you know you’re accomplishing all of your goals? Can you actually tell if you’re reaching your target audience? It’s these questions, and more, that need to be answered in order to keep from wasting time & money, two of your most precious resources.
So, as you decide it’s time to ramp things up with your social media strategy, you’ll need these five things to take you to the next level:
1. Defined Business Goals – If you know what your business is trying to accomplish, you’re moving in the right direction. Moreover, having defined business goals allows you to target your presence toward prospective customers who will find your product/service of use to them.
2. Defined Objectives & Goals – This sounds redundant, but this variation on definition pertains to defining the goals & objectives of your social media strategy as a whole. Basically, you may have your marketing department working on various platforms trying to connect with prospective customers. However, if they don’t know what to do when a connection is made, nothing is accomplished.
3. Audience Definition – Being able to know who your audience is, their interests, and their general demographics allows you to really pinpoint the direction and feel of your online presence. You can go so far as to be able to know what time to best post to connect with the most people, as well as how best to form your advertising to appeal to prospective customers.
4. Go To Your Audience – Social media strategy tends to denote a need to target prospective customers on all online platforms. This is not the case. A successful strategy uses the platform that best targets the majority of your audience interaction. There is no reason to spend valuable resources on a social media campaign on a social media platform that no one is using.
5. Adaptation – Perhaps the single greatest characteristic of a successful marketing strategy is that of adaptation. Even when you think back to a time when social media & online presence did not exist, marketing departments understood the need to adapt to changes. More often than not, these changes revolved around social movements & a general change in customer attitudes towards an industry or even a specific type of product. Being able to adapt makes you a dynamic business, and staying in place with little change makes you static, and it is an inherent dynamic nature that is needed by any strategy to be successful.
Social media strategy is an ever-changing part of the modern business landscape. While the make-up of a successful social media campaign involves a number of facets, the most successful strategies adapt & aim to focus on their prospective customer base without exhausting resources.