The job of a Search Engine Optimizer, popularly referred to as an SEO helps the visitors to acquire the required information from the visited website. So, an SEO plays a major role as far as research and development are concerned. Both, the clients availing of the services of an SEO as well as the visitors to the website, many a times, prove to be too demanding for the Search Engine Optimizer. Well no pains, no gains. An SEO’s job seems to be based on this pattern rather too strictly.
The SEO’s Job vs. Sales
The SEO’s role is quite important not only for researching a particular subject or idea, but more so when it comes to sales. The Optimizer in the majority of the cases provides his services to help the visitors to the website research about the products of the company.
The products may vary from biscuits or other eatables to cosmetics to electronic devices including almost any saleable product, object, idea etc., that exists upon the earth. An SEO understands well that basically his job aims at optimizing the sales for the company. He would not like to displease the company or those who visit the company’s site. So, most of the SEOs prefer a little sentence at the bottom of the page to the effect that the visitor’s search results may vary from site to site. After all, an SEO, like any other professional prefers to play safe!
Expectations from an SEO vs. A Few Realities
As the company’s demands from an SEO are sometimes even unrealistic, he has to be extra smart (that of course, is different from being over smart). When it comes to selling a new product, the Search Engine Optimizer is not just asked to optimize the sales, in such specific cases, he has to initialize the sales for the new product first, more so if the business house happens to be a small one or a newly opened one.
If an SEO’s services are hired by a small or newly opened business, the Optimizer is expected to optimize the sales of the products (if they are new, then even to initialize the sales) so that the business comes closer to the big rivals and then gradually goes ahead of them. Now, anyone can understand the kind of expectations regarding the sales from an SEO. When the expectations are not met with (that may be the case sometimes), the resulting picture may be a sad one.
As if that is not enough, even the sales department of the company loves to transfer the major share of its responsibility to the shoulders of the SEO, once his services are hired. The department’s attitude, most of the times, sends the message across to the SEO, in no implicit terms that it is his responsibility to optimize the sales of the popular products, initialize and optimize the sales for new products and reinitialize the sales even for those that had previously failed in the market.
In other words, it is the SEO rather than the sales department who is expected to optimize and maintain the market. The Optimizer is left only with two options: either fulfill all the expectations or if he fails to do so even once, then provide an absolutely convincing explanation to the company that has hired his services.
SEO: Catering to the Clients’ Expectations
Though the contract letter as provided to the SEO clearly reads the terms and conditions related to the responsibilities and even ranking, traffic, ROI, and conversions etc., it is the result of the work that counts in the long run rather than the job profile as discussed in the contract letter.
Finally, the SEO must take care that the desired, if not higher, conversion rate is achieved within a specific time. Though there should be synergy between the client and the SEO and the required time should be allowed for achieving an excellent web ranking as well as conversion rate, the SEO must not forget that he cannot delay in producing results beyond a certain time period. He is fully responsible to make the client progress in the business as fast or even faster than expected by the client.