Local SEO is about creating content specifically for an audience that is closely located to the area that you offer your product or service. Essentially, you’re creating a website that is hyper-targeted to a local audience and far more likely to yield a conversion then abroad SEO which Focuses on nearly improving the visibility of your website to a wide audience.
Optimising your website for your local area is one of the most effective ways to drive quality leads to your website and dramatically improve the traffic that you are receiving. If you haven’t heard of local SEO before, this article will bring you up to speed with everything that you need to know about local search engine optimisation and how you can use it to dramatically improve the quality of leads and traffic that you are attracted to your website.
What is Local SEO?
Let’s start with the basics. Let’s say that you have a local business such as a restaurant, there is no point in having a national search presence for your restaurant (with the exception of those restaurants were trying to build in international reputation). The most important thing that you can do as a restaurant owner is to attract and local audience to your business. This means that you want to show up in Google and other search engines when people from the local area and looking for a place to eat.
So then, local search engine optimisation is a very similar to normal SEO, only there is an added emphasis on the geographical component when optimising. For local businesses this means that you want to target search terms that are likely to lead to conversion rather than those that are likely to boost the number of impressions or website clicks that you get. Local SEO puts an emphasis on writing for search terms that will make your business appear for customers when they are searching for somewhere to eat in the local area.
Why is Local SEO Important?
To put it simply, local SEO is the lifeblood of small to medium businesses who rely on a local audience to drive the business forward. Traffic that is not going to lead to conversion whether this is measured in sales or enquiries, he’s not going to improve the state of your business. Local search engine optimisation is built on the principle of driving motivated customers to your business and capturing them when they are most likely to convert to a sale.
If you’re not sure where to start your local SEO journey, it could be worth investing in a reputable SEO company like Safari Digital who can get you started on the right track for improved local visibility.
If you followed the world of SEO for any amount of time, then you know the only certainty is that everything is changing. When it comes to local search engine optimization, in 2019 it is now more important than ever to ensure that your onsite and offsite SEO strategies untailored for customers who may be searching for your local business. The competition the local SEO is heating up, if you’re not already working on a strategy to improve your local visibility then you can be sure that your competitors are.